Zumba is a fitness program inspired by Latin dance. It was founded by Miami-based dancer and choreographer Alberto 'Beto' Perez and two local entrepreneurs: Alberto Perlman and Alberto Aghion. Zumba sells DVDs/videos through its website and via infomercials. Millions of DVDs have been sold in over 30 countries. Zumba currently has over 25,000 instructors worldwide. On October 15, 2007 Zumba was showcased on the Today Show. During 2008, Zumba was featured in The New York Times, CNN, The Washington Post, and hundreds of other leading media outlets.

“We utilize the principles of fitness interval training and resistance training to maximize caloric output, fat burning, and total body toning. It’s a way of mixing body sculpting movements with easy-to-follow dance steps,” says creator Beto Perez. “It’s fun and addictive.”

Zumba has aligned with AFAA (Aerobic & Fitness Association of American), the American Council on Exercise, Can-Fit-Pro (International Trade Show & Conference in Canada), and many top national fitness facility chains and organizations.

Music

Inspired by Latin dance and music, Zumba uses a variety of styles in its routines, including cumbia, merengue, salsa, reggaeton, hip hop, pop, mambo, rumba, flamenco, and calypso and Salsaton. Music selections include both fast and slow rhythms to help tone and sculpt the body.